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The Indian startup ecosystem has seen a lot of activity in terms of growth of number of startups that emerged and also in terms of deals for funding that got closed and amount that were funded. Against this bright background, however, the challenge that innovators face is to raise the initial funding for his/her startup. Having reached the stage where she/he has done the technology demonstration and has a working prototype, the innovator is now looking for preparing his business plan, product validation and launch of startup. Product development and validation is his/her major challenge at this stage.

Startup launch, product development and validation requires some investment part of the young innovator. The initial funds needed at this time usually comes from friends, family, Angel investors and HNI who would invest in an early stage startup. However, when technology is untested and market is unsure making returns uncertain, the risk of investment is too high for conventional investors including the Venture Capitalists to pitch in. The funds required at this pre - incubation stage is not a very large fund by volume but it does certainly gives the startup and the young innovator a breather in this competitive space. Arise NGO, by design connects and strengthens all the links of the innovation chain from scouting to sustaining to securing to scaling to showcasing, because a chain is only as strong as its weakest link.